They were selling at or sometimes below the price point of printers that you build yourself. They're good products, and they are clearly selling at a low enoug

They were selling at or sometimes below the price point of printers that you build yourself. They're good products, and they are clearly selling at a low enough price point to push for market capture. The pricing, special features tied into their own AMS + filaments, special features tied into their own slicer. These all indicate that they were building towards this sort of behaviour.