Anyone who follows your content on any one platform should have a path to reach you on other platforms or on your own I think about big/semi-big YouTubers like

Anyone who follows your content on any one platform should have a path to reach you on other platforms or on your own I think about big/semi-big YouTubers like Jeb Brooks who starts every video introducing his website. Or how Doug DeMuro sends you to cars and bids and sends you to his podcast. Other creators have premium/“backup plan” type of content hosts like floatplane for Linus tech tips or Nebula for the various documentary-style producers out there. Basically, don’t make your revenue dependent on a single platform in any way you can.