Go and look at the Ghost website. They offer a proprietary solution where they host your blog, and they offer a self hosted solution. If this uses your own doma

Go and look at the Ghost website. They offer a proprietary solution where they host your blog, and they offer a self hosted solution. If this uses your own domain, then you are right and it is the exact solution I was suggesting. I will insist that it is possible to make a solution where it's easy for people to host and publish without having to make a big effort and still retaining ownership. Why does no web host offer this as an app for example? Download an app to my iPad, pay for the subscription and domain, start writing. No setting up DNS or SSL, etc. In the old days, hosting would be included with your ISP, and even if it wasn't super user friendly, it was much easier than it is today: Here's your folder, here's your username and password, use an FTP app to upload files to the folder.