Good article though the combination of the clickbait headline and the (later removed) subscription wall makes many of the comments less useful as they are react

Good article though the combination of the clickbait headline and the (later removed) subscription wall makes many of the comments less useful as they are reacting mostly to the headline. It should in theory be possible to have "no regret" government support for this similar to the price collar used for renewables. People are not rational economic actors and some kind of insurance for the worst case scenario can help make markets work better. I think in California they have some kind of support for efficiency improvements which is funded based on evidence of lower bills afterwards so that might also help to incentivized good heat pump installs (including the physical install, the controls, being on the right tariff and promptly fixing any issues that comes up).