Did they shut down at the last moment necessary or did they shut down during what is likely a peak browsing time in the U.S.? Did they need to include messaging

Did they shut down at the last moment necessary or did they shut down during what is likely a peak browsing time in the U.S.? Did they need to include messaging about political figures to notify the user of the reason of the ban? I understand that there was this law. It's a political statement because of the political message being sent out to the user base. The act of shutting down on its own is not a political statement.