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My understanding is that free part of freemium is a just a way to promote your product (i.e., marketing costs). I learned that people who chose free will proba
by tlogan 14y ago
My understanding is that free part of freemium is a just a way to promote your product (i.e., marketing costs).
I learned that people who chose free will probably never pay - however they can do a lot of work for you for free.
- wensing 14y agoIn some cases, a lot of the people using the free version will pay if you force them to.
- tlogan 14y agoI agree. May I ask, how would you test that with existing Free users? Make free tier more restrictive?
- wensing 14y agoYou can always try moving "the line" between paid and free with A/B testing, though I admit it would be rather elaborate. You can also be sure that you're forcing them to choose by taking away the free tier altogether. I'm not sure how you'd A/B test a business model change, though. In our case we took away Free altogether and replaced it with Free Trials. We didn't A/B test this first, but we could tell it had a decent chance of working based on what our users had been telling us.