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Building a direct connection with your customers/audience/people is the key. As this piece suggests, an email list is a great way to get started. It could real

Building a direct connection with your customers/audience/people is the key. As this piece suggests, an email list is a great way to get started. It could really be any list of any contact info that you can export and download as a data file at some point. I have seen physical stores leave clipboards out for people to sign up for a mailing list and that works. I feel extremely passionate about this topic and I've written extensively on it. 1: Going direct buys you freedom: https://herbertlui.net/going-direct-buys-you-freedom/ https://herbertlui.net/going-direct-buys-you-freedom/ 2: Own your marketing, own your income: https://herbertlui.net/own-your-marketing-own-your-income/ https://herbertlui.net/own-your-marketing-own-your-income/ 3: Learning to talk to customers, directly: https://herbertlui.net/learning-to-talk-to-customers-directly/ https://herbertlui.net/learning-to-talk-to-customers-directl... Of course, I'm not the only one: The Rostra manifesto is also great! https://www.rostra.co/ https://www.rostra.co/ There are also the filmmakers buying their own theater: https://www.hollywoodreporter.com/news/general-news/westwood-fox-village-theater-new-owners-christopher-nolan-steven-spielberg-bradley-cooper-1235832169/ https://www.hollywoodreporter.com/news/general-news/westwood...

paulryanrogers 2y ago
What makes email so resilient? Decentralization and federation. Like Mastodon and activity pub
- nozzlegear 2y ago
  And maybe the fact that an email inbox feels like it's "yours" more than anything else does. It's especially true for technical folks who know how to move our email addresses from one host to another, but even for non-technical folks, the inbox is just the inbox – it doesn't change a lot, if ever.
dangus 2y ago
Anyone who follows your content on any one platform should have a path to reach you on other platforms or on your own I think about big/semi-big YouTubers like Jeb Brooks who starts every video introducing his website. Or how Doug DeMuro sends you to cars and bids and sends you to his podcast. Other creators have premium/“backup plan” type of content hosts like floatplane for Linus tech tips or Nebula for the various documentary-style producers out there. Basically, don’t make your revenue dependent on a single platform in any way you can.

paulryanrogers 2y ago

What makes email so resilient? Decentralization and federation. Like Mastodon and activity pub

nozzlegear 2y ago
And maybe the fact that an email inbox feels like it's "yours" more than anything else does. It's especially true for technical folks who know how to move our email addresses from one host to another, but even for non-technical folks, the inbox is just the inbox – it doesn't change a lot, if ever.

dangus 2y ago

Anyone who follows your content on any one platform should have a path to reach you on other platforms or on your own I think about big/semi-big YouTubers like Jeb Brooks who starts every video introducing his website. Or how Doug DeMuro sends you to cars and bids and sends you to his podcast. Other creators have premium/“backup plan” type of content hosts like floatplane for Linus tech tips or Nebula for the various documentary-style producers out there. Basically, don’t make your revenue dependent on a single platform in any way you can.