Is that not gigaom's model? "First use the free version to drive adoption and build a large customer base, and then find ways to monetize that base by upsellin

Is that not gigaom's model? "First use the free version to drive adoption and build a large customer base, and then find ways to monetize that base by upselling the paid version and selling extras." Gigaom gives away content for free to drive adoption, build a large base, then upsells GigaOM Pro.