Here's what I don't really get about google+: what's in it for me as a user? "Horizontal integration" makes a lot of sense for google, but as a user I get nothi

Here's what I don't really get about google+: what's in it for me as a user? "Horizontal integration" makes a lot of sense for google, but as a user I get nothing from it. At best, it creeps me out a bit. The entire reason I refuse to sign up for google+ is explicitly because google is behind it. I don't dislike the company (they're fine), I just don't want all of my stuff tied together in the way that google VP so gleefully describes.