6 ms·

I remember the time when Microsoft was rebranding everything as “.NET”. Lasted for a couple of years and then they moved on to a different hype.

• kalleboo 2y ago
  As far as I can recall, this has been their branding strategy: 1996: Rename everything to "MSN" including a news TV channel 2000: Rename everything ".NET" even if it's not a programming language 2005: Rename everything that remotely touches the internet to "Live" 2013: Rename everything to "365" 2025: Rename everything to "Copilot" even things that are not just an LLM Also sprinkle "Windows" liberally over everything in the late 90's-00's Did I miss anything? Edit: was reminded of this classic https://www.youtube.com/watch?v=EUXnJraKM3k https://www.youtube.com/watch?v=EUXnJraKM3k
  • Too 2y ago
    Skype and Lync, surface, windows subsystem for linux, AD to Entra, 10S, "whatever for enterprise", whatever for teams, one, one s, one x, windows phone, windows mobile, windows mobile 8, service pack became anniversary update became creators update. Let's not even get started on things like Visual C++ redistributable runtime framework package for desktop bridge (not making that up).
    • rendaw 2y ago
      So there's Lync and Linq? No wonder I was having trouble searching, and I thought I was bad at spelling on top of that...
  • indrora 2y ago
    you frogot "Visual" in there.
  • jsmith45 2y ago
    2013ish also had a "One" naming trend that was short lived: Xbox One SkyDrive->OneDrive It didn't seem to spread much though...