> If, by the grace of tech Jesus, amd gave us such systems at volumes Nvidia would notice, Nvidia would simply then do the same but with a better ecosystem. No

> If, by the grace of tech Jesus, amd gave us such systems at volumes Nvidia would notice, Nvidia would simply then do the same but with a better ecosystem. Not if they have "a better ecosystem" -- they would continue to charge a premium for that. Which creates a dilemma for Nvidia. If they would match AMD's pricing, they'd be losing all the money they could get by charging more, which is a ton. Whereas if they charge more, they get more today from the people who pay the premium, but some people are more price sensitive than others, so there are still a lot of people who would buy "lots of VRAM for less money" from AMD. And soon AMD has a lot of users, improves their software support and the difference disappears entirely. Forcing the larger competitor into that dilemma is very much to the advantage of the smaller competitor.