"not many people" are the writers/reviewers. Scoble has a good point. The Zune network assumed you were within proximity of another Zune user. That would be

"not many people" are the writers/reviewers. Scoble has a good point. The Zune network assumed you were within proximity of another Zune user. That would be cool if everyone had a Zune, sort of. If you're under 35 most of your friends have Facebook accounts and the network doesn't partition when you move 30 feet ;)