Thing is, Sparrow was relatively cheap. And as I understand, they had a team of 5. So perhaps they were not as 'self-sustaining' as we assumed. I guess the ta

Thing is, Sparrow was relatively cheap. And as I understand, they had a team of 5. So perhaps they were not as 'self-sustaining' as we assumed. I guess the take-away is that, if you're going to remain independent - you had best charge a premium. In fact, Sparrow already was a premium app - so it is conceivable they could have doubled or tripled the price of their product with minimal impact on the size of their customer base.