Yes, a big multi government marketing campaign "Just don't eat meat 1 or 2 days a week" can definitely work. E.g. friday is "Fish day" in a lot of places (educa

Yes, a big multi government marketing campaign "Just don't eat meat 1 or 2 days a week" can definitely work. E.g. friday is "Fish day" in a lot of places (education/public) due to Catholic church influences. Just need a catchy word and campaign for "Veggie Wednesday".