It's a fair point, but I'd suggest the main reason people get upset is it feels like they've somehow wasted time getting attached to it. People such as the OP

It's a fair point, but I'd suggest the main reason people get upset is it feels like they've somehow wasted time getting attached to it. People such as the OP get excited about having this pleasant thing in their life and the implicit relationship in that as long as you buy it, it will continue to improve. For me it's the same reason early adopters back certain tech products, why fans will follow film directors and why we sometimes get disappointed when they don't follow the path we hope they would take.