At the risk of a tangent, were Xinhua seriously fishing for a US audience? Or was it more kudos from the billboard? My parents used to be addicted to Al Jazeer

At the risk of a tangent, were Xinhua seriously fishing for a US audience? Or was it more kudos from the billboard? My parents used to be addicted to Al Jazeera, then some unspecified incident occurred and we were never to speak of it again. All very strange.