3 ms·

It is likely targetted at specific demographics.

• ok123456 2y ago
  12-year-olds probably aren't getting the same 10-minute videos of auto insurance adjusters taking exceptional calls that I am. But they might if they're precocious.
  • johnnyanmac 2y ago
    I'd be very surprised if anyone on TikTok is getting 10 minute videos on anything. I'd still be surprised, but less so, I'd auto insurance adjusters are taking the time to make short form content aimed at the 40+ audience.
    • ok123456 2y ago
      https://www.tiktok.com/@claimslife1 https://www.tiktok.com/@claimslife1
      • echelon 2y ago
        Lawyers are getting in on it too. It's a major form of marketing for them now. - Law by Mike (10M subs): https://www.youtube.com/shorts/meJA30cglvo https://www.youtube.com/shorts/meJA30cglvo - Legal Eagle (3.5M subs): https://www.youtube.com/shorts/lgT4iZ9BYF8 https://www.youtube.com/shorts/lgT4iZ9BYF8 - Ugo Lord (1.9M subs): https://www.youtube.com/shorts/I77J6n72Oto https://www.youtube.com/shorts/I77J6n72Oto - Attorney Tom (500k subs): https://www.youtube.com/shorts/kgLTqx2UFUk https://www.youtube.com/shorts/kgLTqx2UFUk - Mike Rafi (300k subs): https://www.youtube.com/shorts/znQgK6God2w https://www.youtube.com/shorts/znQgK6God2w - CEO Lawyer (24k subs): https://www.youtube.com/shorts/RzqBiKLZNy4 https://www.youtube.com/shorts/RzqBiKLZNy4 Law by Mike puts some pretty incredible production value into their videos. Sharing YouTube links because TikTok web isn't great and the links will likely stop working in a few days.
    • daeken 2y ago
      I watch at least 2-3 10 minute videos on TikTok daily, and a large number of 5+ minute videos! There's an amazing amount of good content, and once the algorithm hones in on what you care about it gets surfaced for you. Can't say I have insurance adjusters on my FYP, but I think that speaks to the power of the algorithm's targeting far more than it does the lack of content.