How did he arrive at the assumption that the connections are where Facebook derives the majority of its value? Doesn't most of its existing targeted advertisin

How did he arrive at the assumption that the connections are where Facebook derives the majority of its value? Doesn't most of its existing targeted advertising revolve around user-volunteered information, not information about users' connections? Facebook is interesting in the event that any of its concepts around creating value really manage to take off. The concept of an open platform for app development could provide a model for next-gen end-user computing (barring net neutrality issues and the tubes getting clogged, etc.). Also, the virtual goods being exchanged on facebook and other online communities make up a billion dollar industry (http://www.marketingvox.com/virtual-goods-make-for-billion-dollar-industry-030872/ http://www.marketingvox.com/virtual-goods-make-for-billion-d...).