Collecting and selling the data is legal if they give you the chance to opt out. They went out of their way to avoid giving you that chance, and that’s what the

Collecting and selling the data is legal if they give you the chance to opt out. They went out of their way to avoid giving you that chance, and that’s what they got in trouble for. So the five year ban is a penalty for breaking the actual law, which is just that the consumer should have a chance to say no.