This is more of a general thought rather than a specific comment on the article. It occurred to me that other day that one of the best things Apple could do fo

This is more of a general thought rather than a specific comment on the article. It occurred to me that other day that one of the best things Apple could do for both developers and end-users is to do away with the whole business of "Lite" apps. What I mean by this is that iOS users should be able to download and use any app prior to purchasing it. The developer would determine the trial period. The developer would also decide if you get to try it on both an iPhone and an iPad or if you just get to check it out on a single device. The OS would enforce the mechanism and keep everyone honest. Once the trial period expires you have to pay for the app or it auto-removes itself. Of course, you can always go back to the app store and purchase the app to get it back. What I would hope this might do is create a situation where one could price apps at a higher level right from the start. There are lots of apps that are not even worth $0.99. I've certainly purchased a number of them. At the same time, there are apps that are grossly under-priced. The problem is that it is tough to get people to spend money on some of these apps, particularly if they've been burned by paid apps that are crappy. An OS-enforced trial-period mechanism might allow developers to do quality apps and charge accordingly. It would also allow users to really explore and find exactly what they want without having to waste money. Having said that, my gut feeling is that Apple makes a ton of money from crap apps that go for $0.99. People buy them to try them out and, because they are cheap, don't really get too worked-up about them afterwards.