It does not have to be this way. This should not be claimed as some kind of law of gravity-like nature of the universe. Businesses have operated in an enormous

It does not have to be this way. This should not be claimed as some kind of law of gravity-like nature of the universe. Businesses have operated in an enormous variety of manners over the years and continue to do so. Businesses have agency. Just look at EA vs Nintendo for one. And I'm not even a Nintendo fan.