> That's the easy one to satisfy when Microsoft is tailoring your discount bracket to be just below your predicted total sales numbers. And selling 4% less is

> That's the easy one to satisfy when Microsoft is tailoring your discount bracket to be just below your predicted total sales numbers. And selling 4% less is going to put them in a different “bracket”? > Millions of people need a machine to do basic web and email, so they go to Best Buy or similar and buy whatever is on the shelf. They have only weak preferences in either direction and then get Windows by default. Until they realize that the computer they bought can’t run any of their software and they try to return it or get help from the “Geek Squad”. > Look at what happened when Google started paying for a tiny bit of shelf space for Chromebooks. Suddenly they're a percentage of the market proportional to how much shelf space they bought Chromebooks have around 2% market share and most of that is schools buying them in bulk. Normal people aren’t choosing Chromebooks. How many college students do you see buying them? 70% are buying Macs