Now I look like an a-hole! :D It's OK, of course, and yes I take a number of stances out there by supporting one and not supporting another, company. My point

Now I look like an a-hole! :D It's OK, of course, and yes I take a number of stances out there by supporting one and not supporting another, company. My point however was that nowadays that's mostly a feel-good measure. Not the unquestionable actual agency many make it out to be.