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The article says "He and Wasson say that based on their PowerPoint presentation, the company approved a six-store pilot program for 2018. Pilot data showed the
by DwnVoteHoneyPot 2y ago
The article says "He and Wasson say that based on their PowerPoint presentation, the company approved a six-store pilot program for 2018. Pilot data showed the screens resulting in more than a 5% incremental sales jump, and Walgreens committed to installing them in an additional 50 stores the next year as part of a decade-long deal. In late 2020, after Walgreens agreed to add another 2,450"
- covercash 2y agoThe Cooler Screens CEO sounds like a “fake it till you make it at all costs” kind of guy just based on the allegations of fraud at his tea company and his conspiracy allegations at the Four Seasons interview. I’d be very wary of any data provided by his company indicating increased sales, it’s very easy to manipulate the excel data if nobody is verifying how the data was collected in the first place.
- kevinventullo 2y agoBut shouldn’t increased sales numbers be something Walgreens measures? On the other hand, this was probably some mid-level exec’s chance at growing in the company, so maybe there was some internal incentive to massage the numbers (e.g. maybe 5% is much smaller than the per-store standard deviation). I dunno, just guessing.
- yorwba 2y agoThe article mentions "[Cooler Screens CEO] Avakian [...] says [Walgreens] turned off its access to point-of-sale data for products outside the cold section, which brands like Revlon needed to confirm lipstick ads on fridges really were enticing shoppers to walk over to the beauty aisle."
- tessierashpool9 2y ago> Pilot data showed the screens resulting in more than a 5% incremental sales jump because it's a novelty and draws attention. soon afterwards replaced with annoyance about this total nonsense.