There's lots of stuff we'd say that about though, especially with advertising. I can totally see why 'point of purchase' advertising would be valuable for brand

There's lots of stuff we'd say that about though, especially with advertising. I can totally see why 'point of purchase' advertising would be valuable for brands and retailers, but not if it doesn't add any value or convenience, like this. I bet the data is like post purchase upsell in e-commerce, which converts pretty high.