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Apropos of nothing, but I appreciate the flaunting of branding best practices, and aerospace superstition, in the naming of Blue Origin (BO) and New Glenn (NG).
by quesera 2y ago
Apropos of nothing, but I appreciate the flaunting of branding best practices, and aerospace superstition, in the naming of Blue Origin (BO) and New Glenn (NG).
- carabiner 2y agoWhat are branding best practices and aerospace superstition? - Someone who was an aerospace engineer for 8 years and knows many people in the industry, including BO, SpaceX, Boeing
- jjk166 2y agoBO is an acronym for body odor, something you don't typically want to associate with any brand. NG is an acronym for No/Not Good used in various engineering contexts to refer to things that fail to meet requirements. A superstitious aerospace engineer might not want to essentially name something "failure" though in practice I think most aerospace engineers would love to call their rocket Explodey-9000.
- sp527 2y agoFlouting?
- quesera 2y agoErr yes, exactly. Or perhaps flaunting a disregard for. :)