As mentioned in the other reply, it's not about humiliation; succeeding in the overt task of writing badly doesn't directly imply failure in the task of writing

As mentioned in the other reply, it's not about humiliation; succeeding in the overt task of writing badly doesn't directly imply failure in the task of writing well. In fact, I would expect some of the brightest students -- especially the ones who are already adept in gaming the essay-writing system -- to be ranked highly if previous academic courses implicitly rewarded fluff. Students with a simple, clear writing style, on the other hand, may find writing intentionally overwrought language to be a challenge; because past assignments with artificial word or page counts may have punished them for their clarity (as the article suggests), they may find it refreshing to score low. Getting the incentives framed properly would be crucial but far from impossible.