Maybe this goes without saying, but this requires really good self-serve for most customers. In general it seems like the trend is more fragmentation, rather th

Maybe this goes without saying, but this requires really good self-serve for most customers. In general it seems like the trend is more fragmentation, rather than just "more email" but that does mean less call-driven -- https://www.mckinsey.com/capabilities/growth-marketing-and-sales/our-insights/the-future-of-b2b-sales-is-hybrid https://www.mckinsey.com/capabilities/growth-marketing-and-s...