It happened to me the other way round: they were looking for someone to build a replacement for them. They were more interested in simplifying their order proc

It happened to me the other way round: they were looking for someone to build a replacement for them. They were more interested in simplifying their order processing routine, rather than getting a nicer website. One case does not prove much, but you might try focusing more on the fact that you can ease their work. Also, in my case they were a bit afraid of depending too much on a particular system, so you might want to point that out too.