Cripes, they've still got that shitty name. Anyone from the United Kingdom will immediately associate the name with the English Defence League, a violent far-r

Cripes, they've still got that shitty name. Anyone from the United Kingdom will immediately associate the name with the English Defence League, a violent far-right Islamophobic street protest movement. As branding ideas go, having a name that has that connotation is a really dumb choice.