The brand is worth a fair amount, beta works launching a new news site won't get much attention but "DIGG REBUILT AND RELAUNCHED" could get some international p

The brand is worth a fair amount, beta works launching a new news site won't get much attention but "DIGG REBUILT AND RELAUNCHED" could get some international press and at least convince old users to have a look at the new site. It's not that much of a loss for Betaworks considering if they do it right they'll start building a huge company if not they've lost $500k and may make a fair amount of that back from the traffic.