The probability that any person would give Brad Pitt money is nearly zero. But obviously it is not zero! We already know that some people believe weird things.

The probability that any person would give Brad Pitt money is nearly zero. But obviously it is not zero! We already know that some people believe weird things. The problem (for the scammer) is to find out, efficiently, _who_ would give (a lot of) money. In the past, they sent email that had typos - I think on purpose: the probability that someone would send money is higher if he doesn't detect that. With AI, this got _much_ easier, and scales much better: you can generate very convincing text, images, videos and interact with many, many potential victims. The story itself, it seems, doesn't need to be too convincing.