Thank you for writing this, and making it available online! When researching+writing this, did you find it useful to look through McLuhan's "Medium is the Mess

Thank you for writing this, and making it available online! When researching+writing this, did you find it useful to look through McLuhan's "Medium is the Message" lens? If so, what are the "message" implications of this ouroboric/circular/whirlpool medium?