The precursor to TikTik (Musical.ly) "failed" as well. I think it's because while apps of that era were able to achieve the viral moment, they failed to convert

The precursor to TikTik (Musical.ly) "failed" as well. I think it's because while apps of that era were able to achieve the viral moment, they failed to convert that into advertising and sponsorship $$$. TikTok, Instagram etc. have perfected that pipeline.