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Well it's more... Xiaohongshu is for cosmo PRC cool kids (read: lean wealthy), and also a large ecommerce portal that targets that demographic. Not sure if the

Well it's more... Xiaohongshu is for cosmo PRC cool kids (read: lean wealthy), and also a large ecommerce portal that targets that demographic. Not sure if the userbase is interested in... western and RoW "riff raff" shitting up the content for too long. I say this more as an insult to Xiaohongshu, I like TikTok (or Douyin) because I like seeing entrepenurs sell neon signs and industrial glycerine between my swipes.

_yb2s 2y ago
> cosmo PRC cool kids (read: lean wealthy) What does this mean?
- jhanschoo 2y ago
  well-traveled kids from well-connected families
- maxglute 2y ago
  XHS is for cool GenZ, bias female, urban, has money / disposable income, think coastal elite. I guess more lifestyle/gram, pushes beauty, fashion, wellness, food, luxury goods etc. Douyin (TikTok) is for masses... "less cultured" audience, more working class / hillbilly, pushes some of the above occasionally but also everything else from cheap widgets to industrial equipment.
  - suraci 2y ago
    Or the Chinese version of instagram, by short
    - sandspar 2y ago
      Not really. Little Redbook is like if everyone on Reddit was upper middle class instead of Reddit's low middle class. Plus Instagram daily life and friend photos. Plus TikTok algorithm videos. Plus Tumblr microblogging. We don't have a 1:1 equivalent.
      - alisonatwork 2y ago
        Reddit, except upper middle class, is how HN feels to me a lot of the time.
- eunos 2y ago
  For more down to earth contents I heard that Kuaishou (They made KLING AI video maker) is more suitable.
wildzzz 2y ago
"Hey Homie, it's Tony," I've never been so interested in advertisements for commercial equipment before that guy.
- vonneumannstan 2y ago
  His accent is fascinating. It's like he learned English as a second language in Rural Georgia.
  - wildzzz 2y ago
    And that's only one of his accents. The man is a chameleon.
clydethefrog 2y ago
Rest of World had an informative article about Xiaohongshu few months ago, it seems indeed to be a combination of Instagram and Tripadvisor. Chinese people that are able to travel are using it to find the "authentic" places. https://restofworld.org/2024/xiaohongshu-southeast-asia-tourism/ https://restofworld.org/2024/xiaohongshu-southeast-asia-tour...
- EA-3167 2y ago
  It's also TIGHTLY controlled, with people complaining on Twitter and elsewhere that their posts are under 48 hour review before posting. The rules are also quite strict around LGBT issues etc, and not in favor. Most of all though it's just a very silly protest, given that the "tiktok ban bill" is really a "hostile foreign-power controlled platform divestment bill" so Xiaohongshu will just be next on the block in the unlikely event that it becomes popular.

_yb2s 2y ago

> cosmo PRC cool kids (read: lean wealthy) What does this mean?

jhanschoo 2y ago
well-traveled kids from well-connected families
maxglute 2y ago
XHS is for cool GenZ, bias female, urban, has money / disposable income, think coastal elite. I guess more lifestyle/gram, pushes beauty, fashion, wellness, food, luxury goods etc. Douyin (TikTok) is for masses... "less cultured" audience, more working class / hillbilly, pushes some of the above occasionally but also everything else from cheap widgets to industrial equipment.
- suraci 2y ago
  Or the Chinese version of instagram, by short
  - sandspar 2y ago
    Not really. Little Redbook is like if everyone on Reddit was upper middle class instead of Reddit's low middle class. Plus Instagram daily life and friend photos. Plus TikTok algorithm videos. Plus Tumblr microblogging. We don't have a 1:1 equivalent.
    - alisonatwork 2y ago
      Reddit, except upper middle class, is how HN feels to me a lot of the time.
eunos 2y ago
For more down to earth contents I heard that Kuaishou (They made KLING AI video maker) is more suitable.

wildzzz 2y ago

"Hey Homie, it's Tony," I've never been so interested in advertisements for commercial equipment before that guy.

vonneumannstan 2y ago
His accent is fascinating. It's like he learned English as a second language in Rural Georgia.
- wildzzz 2y ago
  And that's only one of his accents. The man is a chameleon.

clydethefrog 2y ago

Rest of World had an informative article about Xiaohongshu few months ago, it seems indeed to be a combination of Instagram and Tripadvisor. Chinese people that are able to travel are using it to find the "authentic" places. https://restofworld.org/2024/xiaohongshu-southeast-asia-tourism/ https://restofworld.org/2024/xiaohongshu-southeast-asia-tour...

EA-3167 2y ago
It's also TIGHTLY controlled, with people complaining on Twitter and elsewhere that their posts are under 48 hour review before posting. The rules are also quite strict around LGBT issues etc, and not in favor. Most of all though it's just a very silly protest, given that the "tiktok ban bill" is really a "hostile foreign-power controlled platform divestment bill" so Xiaohongshu will just be next on the block in the unlikely event that it becomes popular.