The book has some interesting ideas (which you'll mostly be familiar with if you're following the microisv/indiehacker/solopreneur communities), but stretches t

The book has some interesting ideas (which you'll mostly be familiar with if you're following the microisv/indiehacker/solopreneur communities), but stretches the "company of one" concept to breaking point, at some point invoking teams in facebook, etc. The term basically gets redefined as "individuals, teams or orgs that the author likes". A more descriptive title would be something like "the minimalist entrepreneur", which is actually a title of another book on the same theme by Sahil Lavingia of Gumroad. The book is full of interesting stories and presents a counterpoint to the "default" VC-backed growth-at-all-cost startup. If you haven't been exposed to the indiehacker/soloprenur ideas, a useful read even if you don't take that route (same for Sahil's book I mentioned).