B2C is probably treated as a cost center because it is a cost center. Nobody wants to pay subscription fees for heated seats or navigation or audio or whatever

B2C is probably treated as a cost center because it is a cost center. Nobody wants to pay subscription fees for heated seats or navigation or audio or whatever. B2B is pulling in money hand over fist because fleet owners see value in the recurring monthly subscription. Wall Street analysts seem to think that many fleets buy Ford commercial vehicles for their SAAS offerings.