What he's trying to say, is that compelling content is not necessarily what you think it is. There's whole subcultures of people doing unboxing videos. People

What he's trying to say, is that compelling content is not necessarily what you think it is. There's whole subcultures of people doing unboxing videos. People framing existing videos as "unintentional ASMR" (https://www.youtube.com/c/PureUnintentionalASMR https://www.youtube.com/c/PureUnintentionalASMR) The point is : it doesn't matter what you upload. As long as it allows Google to show ads to people.