Time is limited, so how do we use this scarce resource to our advantage? I think this is a great way to get the message across. I wouldn't buy anything this guy

Time is limited, so how do we use this scarce resource to our advantage? I think this is a great way to get the message across. I wouldn't buy anything this guy pitched to me, but the underlying technique is important. What is the most important piece of information you want the person buying your product to know and how do you support that one piece of information so that our minds will remember it with all of the other information out there.