I use Hugo for my own site, now, but it's not a WordPress replacement for a lot of use cases. A single techie's personal blog? Sure. A small company that has fi

I use Hugo for my own site, now, but it's not a WordPress replacement for a lot of use cases. A single techie's personal blog? Sure. A small company that has five or six people who have to post to a website? No. An organization that wants to integrate a sales cart and such, without a full-time developer? Absolutely no. Until last September I used to encourage non-tech folks to just use WordPress.com and pay for the hosting. It was pricier than DIY solutions, but also I was happy to suggest it to help put $$$ in Automattic's pockets for WordPress development. I'm sad I can't recommend it in good faith anymore.