> "Instead we created a pitch that started with this sentence: 4G is a mobile broadband technology that will change the way your department communicates, collab

> "Instead we created a pitch that started with this sentence: 4G is a mobile broadband technology that will change the way your department communicates, collaborates, and operates. The audience got it in one sentence. The message was so simple and effective..." Simple and effective perhaps, but also far too vague for my liking. Sure, make it bitesize and understandable, but telling me it something that will "change the way I communicate, collaborate and operate" doesn't actually say anything about why or how the product is good.