I think the stickiness of the FYP algorithm is not to be underestimated. Xiaohongshu's FYP algorithm is at least as good as TikTok's, and American social media

I think the stickiness of the FYP algorithm is not to be underestimated. Xiaohongshu's FYP algorithm is at least as good as TikTok's, and American social media companies (until now) have shown that they either cannot replicate an FYP algorithm of this quality or refuse to for business reasons. It's very hard to go back to an app with a poor FYP algorithm (ie. Reels, Shorts) after using an app with a good FYP algorithm, and this, along with a knee-jerk reaction against Meta for its perceived role in lobbying for the "TikTok ban" will make capturing ex-TikTok users an uphill struggle for Meta's products.