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In Spain Tesla has actually had a record year, with a huge lead in EV market share (26.5%, the second being BMW with 6.3%). But I think this is circumstancial a
by Al-Khwarizmi 2y ago
In Spain Tesla has actually had a record year, with a huge lead in EV market share (26.5%, the second being BMW with 6.3%). But I think this is circumstancial and next year may be very different.
The purchasing power in Spain is considerably lower than in e.g. Germany or France, so very few people are buying VAG or Stellantis EVs as they are perceived as overpriced (and the brands themselves often don't seem to want to sell them, but I won't bore you with that). During most of 2024, the Model 3 made sense for a lot of people in Spain, since it was the only EV that wasn't perceived as a toy car (Dacia Spring) or too expensive (most Volkswagen, etc.). Basically for less money than what the likes of Volkswagen or Peugeot were offering, you got a car with vastly superior specifications (especially range). Hence, it was the best selling EV by far, in spite of widespread negative perception about Musk and about the lack of physical controls.
Things are changing fast, though. On the one hand, the traditional brands are catching up with attractive models with decent ranges at attainable prices like the Citroën ë-C3 or the Kia EV3. On the other hand, the Chinese have entered the market, and even with the EU tariffs, they have attractive options at various price points like the Leapmotor T03 or the BYD Dolphin. So now if you don't actually like Tesla's offering that much, there is no reason to buy it anymore.
Scarce data, of course, but in the first 12 days of 2025, the Dolphin is the best-selling EV followed by the EV3. The Model 3 is far behind so far.