>Dave McClure posted a really thoughtful post about late bloomers recently, and the general reaction was "Wait...Dave McClure wrote that?" Yeah, you can't tell,

>Dave McClure posted a really thoughtful post about late bloomers recently, and the general reaction was "Wait...Dave McClure wrote that?" Yeah, you can't tell, because his blog looks exactly like 20+ other ones! You're supposed to id a successful blogger by his writing style, not by the looks of his blog. Did people have trouble reading Roger Ebert or H.L Mencken, because they wrote in a newspaper in the same type and pages as other people? Plus, with an RSS reader, all blogs look even MORE the same.