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Indeed, although most of the real work on the hardware side is done by TSMC on the processors, and Apple just does a good job wrapping that piece of silicon int
by segasaturn 2y ago
Indeed, although most of the real work on the hardware side is done by TSMC on the processors, and Apple just does a good job wrapping that piece of silicon into a shiny glass and metal body. Apple's real superpower is getting people to spend money inside their ecosystem. They've essentially turned into a finance corporation pretending to be a tech company.
- ethbr1 2y agoI'd strongly disagree. Apple designs their own processors (now), specs/sources their components (e.g. screens), and then does all the integration engineering. That's the bulk of device work. Which isn't to say that semi manufacturing isn't hard, but is to say there's a lot of effort between a chip and a device.
- segasaturn 2y agoSure, that design work and firmware development is probably a miniscule part of their business in comparison to the scale of their App Store and other service revenues though. And Apple does no manufacturing at all, the screens come from Samsung and the phones are assembled by Foxconn.
- ethbr1 2y agoTSMC builds the chips, according to Apple's designs. Foxconn assembles the phones, according to Apple's designs. I don't think you realize how much work goes into building and cerifying a working, mass market device.