She is but my sense from various web articles is that she's acquired richer tastes as well. If you're income/wealth jumps by a factor of 100x you can be set for

She is but my sense from various web articles is that she's acquired richer tastes as well. If you're income/wealth jumps by a factor of 100x you can be set for life. But if your spending/lifestyle costs jumps by a factor of 100x too, then your ramp shortens and you need to stay a working stiff (admittedly at the executive level) just to keep your lifestyle going. But agreed that even despite this effect, it's probably not the Yahoo pay (bump) that motives her, but the jump to CEO and losing the feeling of perhaps hitting a ceiling inside Google. The competition inside Yahoo is likely not as tough as inside Google too, and there's a great opportunity to move the needle. And even if she tanks as CEO or hates it, she still can't really "lose" because she should still have plenty of FU money. So, arguably a heads-I-win / tails-I-dont-lose opportunity.