It's Reddit, people like to farm karma points to show off. They fabricate stories and posts in order to get a kick from the response. Sometimes, on occasion, i

It's Reddit, people like to farm karma points to show off. They fabricate stories and posts in order to get a kick from the response. Sometimes, on occasion, it then becomes a popular account with followers that can be monetised too. But this is rare. Really only the largest accounts on Reddit then find themselves able to become 'influencers' with corporate ad campaign sponsorship by recommending products and services sneakily in their posts. Subreddits differ because of varieties in national posting styles a little, but I wouldn't say this was a UK thing. It's more likely a trend that's taken off, or a lax moderation style on that subreddit that allows for offtopic posts (your examples sounds offtopic for tech subs).