While sometimes direct monetization of the benefits is a better solution, in this particular case it is not. First of all government in this case doesn't want t

While sometimes direct monetization of the benefits is a better solution, in this particular case it is not. First of all government in this case doesn't want to give some cash to to the poor, it wants to provide them with access to information. So instead of giving people cash, then verifying if they are spending it on the internet, they are streamlining process for it. And second, direct monetization of benefits won't work in this case. Essentially government is taking some cost out of ISP pocket and redirecting it to the poor ISP customers. But if they monetized same process, the government wouldn't know who to give that money. They would need to additionally track if a poor person is a subscriber or no, and where is he currently located at all times, to know which ISP's money should be redirected to whom. It is way more work for almost no benefit.