So instead of: > because the problem with sonos is that they're actually really really good. dollar for dollar They were really expensive, but people confused

So instead of: > because the problem with sonos is that they're actually really really good. dollar for dollar They were really expensive, but people confused quality (why else would it cost so much) with convenience and were happy not knowing about anything else. It's a good strategy, works well for other companies. But when you remove the convenience part of it everything else falls apart too.