The looks/character criteria difference is just a stereotype. Women base their decisions on appearances just as much as men in general, except for the ones that

The looks/character criteria difference is just a stereotype. Women base their decisions on appearances just as much as men in general, except for the ones that prefer money over good looks. The dating app Tinder was the first one to have swiping, and the first mainstream one promoting hookups (out of town hookups too), and it advertised to women first. This must have been seen by someone in the know as what women want (or else, it was an attempt at social engineering).